Understand the current setup before choosing the next one
WordPress sites can contain more than the pages visitors see. Forms, booking tools, membership features, product data and plugin integrations may all be part of day-to-day operations.
We begin with those requirements. A brochure website with a handful of service pages is a different project from a membership site or a WooCommerce store. The right recommendation depends on that difference.
Our approach: a custom-coded rebuild where it fits
Spray Media builds custom-coded websites. For an existing WordPress site, that can mean moving useful content into a lighter, purpose-built website instead of replacing one page-builder theme with another.
This service is a redesign and migration assessment, not a promise to maintain every WordPress plugin. If a WordPress-only feature is essential, we identify it before proposing the destination platform.
- Inventory published pages, images, forms and essential integrations.
- Review which URLs and content should be retained.
- Agree the content editing approach and ownership of ongoing changes.
- Map replacement functionality before any old feature is removed.
- Keep the existing website available while the new build is reviewed.
Move the content with care
Content migration includes checking image paths, downloadable files, links inside articles and important page metadata. Simply exporting a list of posts is not the whole job.
We map changed URLs to relevant new pages and test the important journeys before cutover. If a page no longer has a useful equivalent, we handle that deliberately rather than redirecting every old URL to the homepage.
Make the decision on requirements, not fashion
A different technology is not automatically better for every business. The decision should account for your editing habits, integrations, budget and the kind of website you actually need.
Send the current site address and tell us what frustrates you. We can discuss whether a custom rebuild suits it and what would need to be preserved.
A few things you might be wondering.
Will the redesigned site still use WordPress?
Not necessarily. Our core service is custom-coded websites. We will explain the proposed platform and any changes to editing or functionality before you decide.
What about my blog?
Existing articles can be assessed for migration. The scope needs to cover content, images, URL structure, metadata and the publishing workflow you need afterwards.
Can you migrate a WooCommerce shop?
An online shop requires an individual assessment of products, customer data, payments, shipping and integrations. We agree that scope before promising a migration.
Explore real Spray Media projects, see how redesign pricing works or read our redesign planning checklist.