Start with the pages that already matter
A website can look dated and still attract valuable visitors. Search Console, analytics and an inventory of existing URLs help identify which pages people find and which journeys lead to enquiries.
We use the available evidence to decide what to keep, improve or combine. A visual refresh alone is not a reason to delete a page that answers an important customer question.
Build a structure that makes sense to customers
Service pages should explain distinct offers, not repeat the same paragraph with a different keyword. Navigation and internal links should help people move between related services, useful guidance and genuine examples.
The homepage can introduce the broad offer while supporting pages answer more specific questions. That creates clear responsibilities for pages and reduces unnecessary duplication.
Include technical checks in the build
Technical SEO is part of delivering a working website. We include the appropriate launch checks in the agreed scope.
- Descriptive page titles, headings and search snippets.
- Consistent canonical URLs and a sitemap of indexable pages.
- Correct status codes and permanent redirects where URLs change.
- Mobile usability, image sizing and avoidable performance issues.
- Accurate structured information about the actual business and services.
- Search Console verification and a check that production can be crawled.
Measure what happens after launch
A successful redesign is not just a before-and-after screenshot. Track enquiries alongside search visibility so the conversation stays connected to business outcomes.
Search performance depends on competition, content, reputation and ongoing work as well as the build. We do not guarantee a ranking position. The business redesign package includes 60 days of SEO and updates after launch. Any continuing SEO beyond that is optional and agreed separately.
A few things you might be wondering.
Is ongoing SEO included in a redesign?
The $2,200 inc GST business redesign includes SEO foundations and 60 days of SEO and updates after launch. Any continuing work beyond that period is optional and agreed separately.
Can you guarantee page one?
No. Google decides rankings, and they change over time. We focus on useful content, sound technical implementation and measuring real enquiries.
Do you create a page for every suburb?
Only where there is a useful reason and relevant content to support it. Repeating the same sales page with different suburb names is not our recommended approach.
Explore real Spray Media projects, see how redesign pricing works or read our redesign planning checklist.